The Podcast
In each episode, we turn an article from the blog into an audio version along with an AI (it still sounds a little metallic, give it some time)—so you can keep up to date and enrich your knowledge while running, traveling, or in any free moment. Our goal is simple: to enable you, marketing managers, CEOs, and anyone looking to create growth in the company, to implement digital tools and techniques in a smart and fast way.
In each episode, we turn a blog article into an audio version—so you can stay up to date and enrich your knowledge while running, traveling, or at any free time. Our goal is simple: to enable you, marketing managers, CEOs, and anyone looking to grow their business, to implement digital tools and techniques in a smart and fast way.
In the Israeli reality, the transition from routine to emergency and back to routine is on an almost annual basis. For marketing managers, the security tension with Iran poses a complex challenge: the organization's natural tendency is to "put its head down," freeze campaigns, and wait for the storm to pass. But an in-depth analysis of consumer behavior and business history reveals that it is precisely in the "vacuum" that has been created that the brands that will lead the market are built the day after. The Vacuum Paradox: [...]
